Hellbender Color 40 fishing lure

Toys / Sporting Goods / Fishing Tackle

Uncommon

Identified on October 30, 2026

Estimated Value

$10-$30

This appears to be a vintage fishing lure packaged as a 'hellbender' model, marked 'COLOR 40' and priced at $12 on the package. The lure has a white body with black spots and a darker side stripe, designed to imitate a baitfish or amphibian profile. It includes multiple treble hooks and a diving lip or bill, suggesting it is intended for crankbait-style fishing. The packaging is a simple yellow carded blister-style presentation, likely from a small tackle manufacturer or regional sporting goods brand. The item’s appeal is primarily to fishing tackle collectors, especially those interested in vintage lures and original packaging.

Era

Likely late 20th century, approximately 1970s-1990s

Origin

United States

Material

Painted hard plastic body with metal hooks and split rings

Condition

Good to Fair; lure appears unused or lightly used in original packaging, but packaging shows age, discoloration, and wear. Minor surface scuffs and possible oxidation on metal components may be present.

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Physical Details

Dimensions

Approximately 3 to 4 inches long for the lure; package approximately 6 to 7 inches tall

Weight

Light

Authentication

Authenticity Score

Medium; the item appears consistent with a vintage packaged fishing lure, but the maker and exact production date cannot be confirmed from the image alone.

Provenance

Likely mass-produced American fishing tackle sold through sporting goods stores or bait shops; exact maker is unclear from the visible image. The packaging suggests a vintage retail product rather than a handmade lure.

Historical Significance

Vintage fishing lures are collectible as examples of mid-to-late 20th century recreational tackle design. Original packaging can add interest and value, especially for regional or lesser-known brands. The 'hellbender' style reflects a period when lure makers used aggressive, creature-inspired designs to attract game fish.

Learn more about this type of antique

This identification and value range are AI-generated research aids, not authentication, certification, or a formal appraisal. Learn about the limitations and when to consult a qualified professional appraiser.