Koveralls promotional lapel pin/button

Collectibles

Uncommon

Identified on October 28, 2026

Estimated Value

$10-$30

A small round promotional pin or button advertising 'KOVERALLS' with the slogan 'LOOK FOR THE LABEL.' The design features two red horse-and-rider figures flanking a central garment or label motif. The piece appears to be a vintage advertising or brand promotion item, likely distributed as a clothing or workwear marketing pin. The typography and graphic style suggest mid-century commercial ephemera rather than fine jewelry or a high-value antique.

Era

Mid-20th century to late 20th century (likely 1950s-1980s)

Origin

United States

Material

Printed celluloid or plastic face with metal pin back

Condition

Good overall; visible age toning/discoloration and minor surface wear, but graphics remain legible. Pin stem appears present.

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Physical Details

Dimensions

Approximately 1.5 to 2 inches in diameter

Weight

Light

Authentication

Authenticity Score

Medium; the item appears consistent with a vintage promotional pin, but the exact date and manufacturer cannot be confirmed from the image alone.

Provenance

Likely a United States retail or trade promotional item issued by the Koveralls brand, possibly for clothing sales or brand recognition campaigns.

Historical Significance

Promotional buttons like this are collectible examples of advertising ephemera and reflect mid-century branding practices in apparel marketing. While not historically major, they are of interest to collectors of vintage advertising, clothing memorabilia, and pinback buttons.

Learn more about this type of antique

This identification and value range are AI-generated research aids, not authentication, certification, or a formal appraisal. Learn about the limitations and when to consult a qualified professional appraiser.